COL. WILLIAMS, 69, OF F.W. DODGE DIES
NOV. 24, 1964
Lawrence Williams, retired vice chairman of the F. W. Dodge Corporation and Mayor of Pelham Manor, N. Y., in 1952, died
Sunday in New Rochelle Hospital. He was 69 years old and lived at 530 Monterey Avenue, Pelham Manor.
Williams retired several years ago when the Dodge concern, an information service for industry and government, became
a division of McGrawHill, Inc.
Mr. Williams spent more than 30 years with Sweet's Catalogue
Service, a Dodge concern with headquarters in Cleveland. In 1924, after serving with the Powers‐House advertising agency
in Cleveland and as advertising manager of United Machine and Manufacturing, he was named district manager of Sweet's.
The service issues manufacturers’ catalogues and distributes them to architects, engineers, the construction
industry, product designers and the metal‐working equipment field.
Three years later,
Mr. Williams was made general manager of the service, with headquarters in New York, and was elected a director
of Dodge. In 1959 he became vice chairman.
Between 1929 and 1959 the number of buying offices served by
Sweet's Catalogue increased from 28,000 to 124,000 and service sales from slightly more than $1 million to $7,135,000.
Mr. Williams, a former director of the National Research Council, recently endowed a five‐year study by the
Columbia University Graduate School of Business ort the flow of information between buyer and seller in the industrial
He was president of the Pelham Manor Association and former chairman of the board of
the Pelham Country Club.
Mr. Williams, who was born in Oak Park, Ill., served in World War I as a lieutenant
in the Navy Air Corps and graduated from Oberlin College in 1918.
Surviving are his widow, the former
Daphne Kimball; a son, Chauncy L. Jr. of Puerto Rico; a daughter, Mrs. John L. Walker of Darien, Conn.; his stepmother,
Mrs. Charlotte Demuth Williams; three, brothers; three sisters, and five grandchildren.
service will be held in Christ Episcopal Church, Pelham Manor, tomorrow at 2 P.M.